Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (FT Press Analytics)

Amazon.com Price: £99.98 (as of 13/12/2019 13:39 PST- Details)

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From the Author

Thanks for checking out my book. Here’s what our colleagues say:

From the foreword: “A rigorous, professional approach to digital analytics requires the types of management approaches that are laid out in this book… Judah Phillips has been an advocate of these serious disciplines for a long time, but now the world is ready to adopt them–and the book comes along just in time… and this one is distinctive in a number of ways and brings into the digital analytics space a sophistication in both data management and data analysis that is not often found….”

–Thomas H. Davenport, author of Competing on Analytics and Analytics at Work, professor at Harvard Business School and Babson College, and cofounder of the International Institute for Analytics
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“The allure of Big Data is immense. There is SO MUCH DATA! Yet, data collection does nothing by itself. It actually does financial harm left in the wrong hands. Fix that, and you win. Let Judah show you how to build an organization where Big Data’s primary imperative is to drive Big Action.”
–Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour a Day
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“Without a digital analytics organization you aren’t optimizing your business, your site or your app. Reading this book can help you. I just hope you adapt before one of your competitors does.”
–Bryan Eisenberg, author of Call to Action, Waiting for Your Cat to Bark, and Always Be Testing, Keynote Speaker, Cofounder of the Digital Analytics Association, and Publisher of UseTheData
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“Since founding Gomez 15 years ago, I’ve had the privilege of working with many pioneers in the field of web site and e-commerce excellence. I am impressed with the managerial principles and analytical techniques Judah has developed and presented in this book. A must read for the 21st century analyst and executive who wants to learn how to create value and deliver excellence with digital analytics.”
–Julio Gomez, Founder of Gomez, Inc., General Manager at Attivio
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“Before ‘Big Data’ and ‘Data Science’ became buzz words, Judah was extracting actionable insights from immense data sets and revolutionizing the field of business analytics. Unfortunately, the digital version of his nerdy brain is still too big for a download, so reading and internalizing this book is the second best option for anyone interested in improving their business via an intelligent approach to data and analytics.”
–Yaakov Kimelfeld, Ph.D., Chief Research Officer of Compete
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“Among the most valuable things you’ll find in Judah’s book is his experience. Building a Digital Analytics Organization is packed with real-life guidance and wisdom from his years of work as a practitioner and manager in the analytics field. From defining measurement needs, to analyzing data, to comparing analytics tools, Judah has done just about everything. We can all put his experience to use as a guide as we build out our own analytics organizations.”
–Justin Cutroni, author of Google Analytics, Analytics Evangelist at Google.
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“Competing online today demands competency around measuring and optimizing customer behavior, and this useful book takes a practical look at the latest practices for digital analytics and data science.”
–Eric J. Hansen, CEO of SiteSpect
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“Judah writes about enterprise analytics from a deep operational understanding, rather than from solely a research perspective. His erudite observations are both unique and most valuable to those building new or evolving an existing data-driven organization. A must read.”
–Rand Schulman, Cofounder of Digital Analytics Association, Managing Partner of Efectyv Digital, pioneer in digital marketing and new media
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“This excellent book is a practical guide to help business practitioners make better decisions based on digital analytics. There couldn’t be a better time for this book as data-driven decision making is a core skill for successful business executives, managers and practitioners alike.”
–Raj Aggarwal, Founder and CEO of Localytics
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“In this book Judah provides a clear and compelling explanation of the power of digital analytics. This book is a great read for everyone seeking to harness digital data intelligence and maximize its business value.”
–Jean Paul Isson, co-author of Win with Advance Business Analytics: Creating Business Value from Your Data, Global Vice President Predictive Analytics & BI at Monster Worldwide, Inc.
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“Judah Phillips delivers an enlightening and practical guide to building your digital analytics organization that will help any reader drive more value from their analytics.”
–Larry Freed, CEO of Foresee Results, author of Managing Forward: How to Move from Measuring the Past to Managing the Future
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“Every organization today needs to be data-driven. Judah has been at the forefront of the digital analytics discipline for many years, and one of his primary strengths is his ability to communicate technology requirements to the business in a way that’s actionable. This book should become an essential part of every digital marketer’s toolkit.”
–Andrew Edwards, Cofounder of the Digital Analytics Association, Managing Partner of Efectyv Digital

From the Inside Flap

In Building a Digital Analytics Organization, global expert Judah Phillips thoroughly explains digital analytics to business practitioners and presents best practices for using it throughout the business to reduce costs and increase profitable revenue.

Unbiased and product-independent, this guide is replete with practitioner’s knowledge and examples based on Phillips’ own experience. He covers critical topics from creating the business case for digital analysis, to defining and executing strategy using managed and sustainable processes, to bringing together qualitative data with quantitative data.

This book can show you how to successfully integrate processes, technology, and people into all facets of analysis to generate business value. Phillips explains how to build an effective analytics team and organization that works alongside supporting teams, like IT, and business stakeholders, like Marketing, Sales, and Finance. He describes how to choose the right tools and anticipate their limitations.

  • Go beyond tagging and web analytics: get a wider and more complete view of the ecosystem of digital analytics, including mobile, social, site, video, and other online devices. Understand, define, prioritize, integrate, and manage your digital analytics opportunities when beginning, sustaining, or growing your analytics team.
  • Learn to build an Analytics Value Chain to support your business goals. Create cross-functional and integrated processes for planning, collecting, verifying, governing, analyzing, reporting, communicating, optimizing, and predicting with digital data.
  • Master all “Ps” of Digital Analytics to deliver the best reporting, dashboards, and analysis for yourbusiness. Learn critical activities and concepts useful for winning with digital analytics: People, Preengagement, Planning, Platform, Process, Production, Pronouncement, Prediction, and Profit.

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